Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
Enostavno in takoj spremenite podatke »v ozadju« kode QR, da bodo natisnjene kode QR vedno ustrezne
Broken-link alerts and back-up destinations ensure your codes can live forever
V skladu z zahtevami Sunrise 2027 bodo kode QR do leta 2027 nadomestile tradicionalne črtne kode UPC. Ta metoda se imenuje GS1 Digital Link. Blagovnim znamkam omogoča skupno rabo neomejenih količin podatkov s potrošniki in partnerji v dobavni verigi.
Koda QR BL.INK in kratko upravljanje povezav so neposredno integrirani v vašo dobavno verigo ter poteke dela in vire podatkov pri pakiranju, kar olajša zagotavljanje skladnosti.
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
