Speed up delivery and streamline your supply chain with powerful product identification software that transforms your ticketing system
10 Million
Prints over 10M pricing labels globally
80%
Cut project approval times by 80%
Z rešitvami Loftware uporabljamo milijone etiket na leto z neverjetno mero prilagodljivosti in stabilnosti.
Tom Spoke, Global IT-ERP Director, Trek Bicycle Corporation
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In retail, speed is everything. Modern retailers are adopting smart product identification technologies – such as GS1 Digital Link-enabled QR codes, RFID tags, and electronic shelf labels – to cut costs, combat counterfeiting, and meet rising consumer demands.
Loftware supports this transformation, enabling retailers to improve traceability, ensure product authenticity, and enrich shopper engagement across all channels.
Deploy real-time product identification and price updates across stores, DCs, and return centers. Empower teams to print tickets on-demand from any location - keeping inventory moving and reducing processing delays
Extend secure template access to suppliers, 3PLs, and co-packers. Standardize ticket formats, enforce business rules, and monitor activity for end-to-end supply chain alignment and compliance
Use serialization, RFID, and role-based access to protect your brand from counterfeiting. Maintain complete audit trails to monitor every label action - ensuring trust and traceability at every step
Connect product identification directly to ERP, WMS, and other business systems. Automate printing based on real-time data and business rules, eliminating manual errors and accelerating ticketing
Adopt a cloud-first, API-friendly platform that integrates easily with your existing systems. Eliminate siloed infrastructure and future-proof your operations with a solution that grows with your business
Enable GS1 Digital Link QR codes on every product. Linking shoppers to real-time digital content - from safety info to marketing offers - boosting transparency, trust, and loyalty with every scan
It’s all right there™
Centralize and standardize your labeling process in the cloud to design, manage, and print labels with greater control and consistency. Ensure accuracy and compliance across global operations while integrating seamlessly with your ERP, WMS, MES, and PLM systems. As your business grows, you can scale effortlessly with a flexible, cloud‑based labeling solution.
Learn more about Labeling with Loftware CloudTransform your packaging artwork process from concept to shelf with a streamlined, automated workflow that eliminates delays. Real‑time collaboration keeps internal teams and external partners aligned, while centralized content management ensures accuracy and consistency. You can also track budgets, manage costs, and maintain compliance - all within a single, unified system.
Discover Artwork Management with SmartflowTurn every product into a digital engagement channel with instantly updateable QR‑code content - no reprints or delays. Deliver personalized experiences from every scan while staying compliant with GS1 Digital Link standards. And with QR code management and artwork approvals in one workflow, everything stays streamlined and consistent.
Explore Connected Packaging SolutionsConnect and govern product identity across your supply chain with a collaborative network that aligns suppliers, customers, and locations. Securely share approved standards, labels, data, and rules so every partner works from the latest version, ensuring compliance and operational efficiency. As your ecosystem expands, scale seamlessly with a connected network that keeps every partner in sync.
Unify product identity across your supply chain
Inconsistent product identification and manual returns cause delays and lost sales. Loftware centralizes real-time updates and enables on-demand printing from any location - speeding returns, restocking, and shelf readiness.
Disjointed product identification across partners leads to relabeling, delays, and compliance risks. Align your supply chain with standardized, real-time ticketing and full print visibility to boost agility and accuracy.
Unauthorized edits and counterfeiting damage trust. Loftware protects your brand with centralized control, RFID, serialization, and audit trails - ensuring compliance and authenticity.
Manual, disconnected systems slow ticketing and increase mistakes. Automate high-volume printing through ERP and WMS integration to boost accuracy and reduce rework.
Legacy systems and silos limit agility. Loftware integrates with your tech stack, reduces IT burden, and delivers a scalable, future-ready product identification solution.
Consumers want instant info on safety, sourcing, and more. GS1 Digital Link QR codes turn packaging into a digital gateway - building trust, loyalty, and transparency.
Nedavna anketa je pokazala, da 82 % podjetij meni, da je gonilna sila pri uvajanju praks zagotavljanja trajnosti želja uporabnikov po izdelkih, ki so bolj prijazni do okolja. V naši infografiki lahko izveste več o tem trendu in se naučite, kako slediti razvijajočim se standardom trajnosti ter istočasno zagotoviti natančnost in skladnost.
We knew we wanted a centralized ticketing solution, instead of individual sites. This would provide ease of management, better user control, and ease of use for our distribution centers. We saw an immediate improvement in speed-to-market by being able to move products more quickly through our facilities.
Robert Ball
Vodja za zagotavljanje programov
We’ve never had to focus our efforts on making sure that Loftware was going to work because it always has. We’ve run over 10M labels, and our uptime is literally 100%.
Tom Spoke
Global IT Distribution Manager
Before implementing Loftware, it took us over 18 weeks to execute artwork for a single product. With Loftware Smartflow in place, we’ve cut that timeline down to just 5 weeks—dramatically accelerating our speed to market. We do massive brand restages every year and in the absence of a platform like Smartflow to manage it, it would truly be impossible!
Laura Helton
Direktor kreativnega trženja
Our hardware manager came to me and said production requested two more RFID printers. I handed him the list of the drivers available on Loftware and said, ‘Go, pick what you want.’ Part of our vision was to get the pieces in place so that when we change what’s providing the data, we know whichever system we choose can communicate with Loftware.
Jeff Baranczyk
Senior Product Owner
The retail industry is affected by a variety of regulations that touch on consumer safety, product traceability, supply chain transparency, and brand protection. Here are some of the key regulatory areas and specific mandates that impact product identification in retail.
GS1 Digital Link
Označevanje RFID
Zakon o pravičnem pakiranju in označevanju (FPLA)
Prijaznost do okolja in zagotavljanje trajnostnosti
Označevanje tekstila in oblačil (uredba o tekstilu FTC/EU)
Stnadardi GS1 zagotavljajo globalno sledljivost prek črtnih kod in številk GTIN. Prodajalci morajo izpolniti zahteve za skladnost s standardi GS1 za kode UPC, črtne kode in skupno rabo podatkov (na primer prek GDSN). Do leta 2027 bodo kode QR s podporo za GS1 Digital Link nadomestile črtne kode UPC, kar bo blagovnim znamkam omogočilo delitev večje količine podatkov s potrošniki in partnerji.
