Portsmouth, NH — October 13, 2021 – Loftware, Inc., the largest software company in the world specializing in Enterprise Labeling and Artwork Management solutions today announced a brand refresh, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a momentous year for the company, experiencing record growth in customer sales and deployments in 2021 following the combination of Loftware and NiceLabel, another leading labeling solutions provider.
Ta združitev je strankam in partnerjem omogočila boljši dostop do najbolj robustnih rešitev, tehnologij, funkcij in zmožnosti, ki jim omogočajo doseganje še večje učinkovitosti pri upravljanju označevanja in podobe izdelkov. Vse to lahko zagotovi enoten ponudnik rešitev, ki je hkrati vodilni ponudnik storitev v oblaku. Združitev je prinesla tudi skupno več kot 60 let izkušenj z reševanjem izzivov na področju označevanja v podjetjih vseh velikosti, z vsega sveta, iz najrazličnejših panog. Blagovna znamka Loftware zdaj pokriva celoten nabor izdelkov, pri čemer bodo rešitve NiceLabel ohranile svojo blagovno znamko.
»Z navdušenjem pozdravljam to izjemno pomembno prelomnico, ki jo predstavlja zagon naše nove globalne blagovne znamke Loftware. Kot del naše nove organizacije smo želeli preoblikovati našo identiteto, kar vključuje novo celostno podobo, ki natančno odraža našo vizijo, strategijo in usmeritve v prihodnosti. Verjamemo, da ta nova blagovna znamka odraža resnično bistvo podjetja Loftware, pogumno, sodobno in inovativno, hkrati pa pooseblja osebnost, človeškost in raznolikost v samem podjetju,« je izjavil Josh Roffman, direktor marketinga in produktnega managementa v podjetju Loftware. »Ta združitev nam je dala priložnost, da preoblikujemo svojo identiteto kot enotna organizacija. »Nikoli nismo bili v boljšem položaju, da izboljšamo izjemno pomembne rešitve za upravljanje označevanja in podobe izdelkov, predrugačimo poslovanje podjetij in korenito spremenimo celotno panogo,« je še dodal.
The new corporate identity, which highlights the company’s vision “to enable companies of all sizes to digitally transform their business and revolutionize their supply chains,” includes a mission, strategy, visual brand, and core values which reflect the spirit of the combined organization. Loftware plans to launch a single combined website in the future which will highlight the new brand, vision, and organization. The site, designed to be optimized for customers, partners and visitors, will continue to offer a blend of product and corporate information, product resources including downloads and a partner portal, as well as educational resources on labeling and artwork management. It also will provide insights on how Loftware teams with customers and partners to help them accelerate their business and succeed with innovative enterprise labeling and artwork management solutions.
»Podjetji Loftware in NiceLabel sta vedno cenili dobro počutje in interese naših zaposlenih, strank in partnerjev. Ta nenehna predanost je še vedno v ospredju vsega, kar delamo, in nas združuje v enotno globalno ekipo,« pravi Robert O’Connor, Jr., predsednik in generalni direktor podjetja Loftware. »Naša velikost in obseg sta nama že dovolila razširitev naložb v izdelke, ljudi in sisteme v obsegu, na katerega nobeno od naših podjetij doslej ni moglo niti pomisliti. Zdaj resnično ponujamo najbolj razširjene in napredne rešitve, storitve in podporo v naši panogi, kar nam omogoča podjetjem vseh velikosti v vseh panogah pomagati digitalno preobraziti dobavne verige in rešiti izzive pri poslovanju,« je še dodal.
If you’re interested in finding out more, you can join the upcoming presentation at the company’s upcoming annual user conference, Convergence, on October 19 – 21, when Loftware CEO Robert O’Connor, Jr., provides a firsthand overview of the company’s new corporate identity and what it means for customers. As the industry’s largest labeling and artwork management conference, Convergence will feature a range of sessions spotlighting emerging industry trends, customer stories, product innovations, interactive panel discussions and more.
Loftware and NiceLabel have combined to become the world’s largest cloud-based Enterprise Labeling and Artwork Management solutions to provide companies the most robust solutions for companies of all sizes. Maintaining a global presence with offices in US, UK, Germany, Slovenia, China, Japan and Singapore, the union combines over 60 years of expertise in solving labeling challenges and helping companies improve the quality, speed, and efficiency of their labeling, while reducing cost. Together, as the leading global provider of Enterprise Labeling and Artwork Management solutions, Loftware enables supply chain agility, supports evolving regulations, and optimizes business operations for a wide range of industries including life sciences, manufacturing, electronics, chemicals, food & beverage, retail, automotive, consumer products and apparel.
