Lakeview Farms Slashes Launch Time by 50% - and Scales Growth - with Loftware Smartflow

Business challenges

Lakeview Farms faced manual, fragmented, and error-prone processes that slowed product launches and created bottlenecks across teams:

• Manual, error-prone processes: Artwork and labeling were managed via Excel and paper files, leading to labor-intensive workflows, frequent errors, and delays due to manual tracking and follow-ups 
• Lack of visibility and accountability: Without real-time project tracking, teams experienced bottlenecks and misalignment across marketing, R&D, sales, and purchasing 
• Inefficient collaboration: The absence of a centralized system delayed nutritional info finalization, artwork approvals, and time-to-market competitiveness 

The solution

Lakeview Farms implemented Loftware Smartflow to modernize their artwork management with centralized, automated workflows.

• Centralized project management: A unified platform for internal teams and external partners improved coordination and accountability 
• Reduced email clutter & paper reliance: Streamlined communication and document handling enhanced traceability and version control 
• Accelerated time-to-market: Faster product launches and commercialization, even during acquisitions 
• Scalable integration: Smartflow enabled seamless onboarding of acquired SKUs and UPCs, maintaining consistent workflows